Bake It!
Overview
Betty makes great decorating products. This 3D render showcases the deliciousness and the simple level needed to bake and decorate. No professional bakers nor decorators needed for Betty Crocker. Their marketing position is to be perfectly imperfect; catering towards novice bakers and decorators. It is ok to be sloppy; just have fun and create family memories.
Role
From concept to completion. I created the advertisement using Betty Crocker’s current slogan, tagline, and styling.
I created the 3D render; emphasized the foreground lighting to force focus the viewers attention on the products while keeping the kitchen background darker.