Elf
Overview
These were for different retailers like Walmart, Walgreens, Big Lots, and more. We do studies over previous years to see what works and what doesn’t. We provide suggestions based on those studies and include current styles and trends. Warner Brothers wants to make Elf a classic brand.
Click Big Lots Happy Have-it-All-idays or the image to view the commercial.
Role
I created the design from Warner Brothers’ approved assets following their branding style guide. I start with a blank canvas, determine which assets of the hundreds provided that can make a visual impact. I am proud of the creative results.
During the production process, I approved the digital proofs. pre pros, and color standards. This includes checking for defects in the metal and varnish application for color accuracy. I collaborated with the vendor and supplier to ensure deliverables were on time.