Hope Banner

Overview

We see abuse in media whether it is domestic or public. We just saw it happen at the Oscar’s. We see pro athletes exerting violence at their spouses inside elevators and hotels. Home abuse happens too.

I showcased some fresh, clean, and modern photography and design. The photo had to exhibit softness within a home setting. I instructed the model to pose with a slight turn while looking at the camera to convey a look that she has a story to tell of courage and hope. The smile was slight to show improvement with her struggles. With the extra space behind (to the right) of the model, that gives a sense of deep thought. This was planned since it also allows for copy to be on the right.

I chose an elegant but modern text with a complimentary magenta color to tie the model with the message.

Role

From concept to completion. I led and performed the design, photography, art, messaging, quality checks, and edits.

Software