Huggies Diapers
Overview
This spec ad is so cute. Babies always have great appeal and are always in high demand. The headline had to be simple but effective. The focus was baby girls being spoiled with Huggies diapers with a shout out for dads. Needed a cute soft image showing a baby model wearing diapers to convey the message that Huggies help with that daddy / daughter bond.
Role
I led and performed the design, headline copy, photography, and edits per their style guide.