Rita's Banner

Rita’s makes great frozen custard so we wanted to partner with them to use Betty Crocker sprinkles. This was for a pitch presentation as it would look on Rita’s website showing the partnership between the two brands. The focus is on Rita’s.

I scheduled a photoshoot at a Rita’s location to capture an attractive and enjoyable product shot using a combination of custard and sprinkles. The composition was planned to take advantage of copy for the banner using Rita’s branding and style guide. The image needed space on the right and left for that copy. The main focus was the Rita’s frozen treats with the sprinkles generously applied. The model was not the focus but I wanted to show her smile to emit enjoyment; I did not want to show her face so the attention can focus on the products. The tilt added an extra dynamic action to the scene for an increased fun factor.