BC Icing Tube
Overview
BC wanted new flavors/colors in the market with an updated design. Turquoise was one of the new SKUs. This also introduces Betty Crocker’s updated logo.
When food is involved, nutritional labels must be placed on the product.
Role
I led commercialization. Commercialization involved dielines, refining art, composition, color, typography, translations, quality, regulations, food safety, legal, UPCs, vendors, and suppliers to execute deliverables within deadlines.