The View
The View Portfolio Overview My portfolio was missing baby inspiration photos. I wanted this shot to be low key and soft. Composition allows for a logo and text. Role I led and performed the photography and edits. Software
Portfolio
Candy Dish
Candy Dish Portfolio Overview This was an innovation concept for new product development (NPD). Pour chocolate in a heart-shaped bowl mold. Let it harden then put candy in it. Yup, you can eat the chocolate bowl. A LookDev shows the 3D modeling as proof that the creator made the render. This helps distinguish a real …
Silver State
Silver State Portfolio Overview A local band wanted a BTS video. It takes place at a local festival and allowed me to get back stage for intimate shots. This was another run and gun within a short time deadline. It wasn’t another challenge but just the nature of the event and the time allowed to …
R.I.P.
R.I.P. Portfolio Overview The challenge given to me was can I make a video on the spot without preparation with only a camera within 4 hours. I enjoyed the challenge. Client wanted a washed out appearance. This was earlier work but still wanted to show it due to the challenge and fun involved. Role I …
BC Fusion Sprinkles
BC Fusion Sprinkles Portfolio Previous Next Overview This was a new product development (NPD). Wanted to introduce trending themes as sprinkle mixes into the market. When food is involved, nutritional labels must be placed on the product. Role I led commercialization. Commercialization involved dielines, refining art, composition, color, typography, translations, quality, regulations, food safety, legal, …
BC Icing Tube
BC Icing Tube Portfolio http://www.phoenixwil.com/staging/3501/wp-content/uploads/2022/02/Icing-Tube-Turquoise.mp4 Overview BC wanted new flavors/colors in the market with an updated design. Turquoise was one of the new SKUs. This also introduces Betty Crocker’s updated logo. When food is involved, nutritional labels must be placed on the product. Role I led commercialization. Commercialization involved dielines, refining art, composition, color, typography, …
BC Icing Can
BC Icing Can Portfolio http://www.phoenixwil.com/staging/3501/wp-content/uploads/2022/02/Icing-Can-Red.mp4 Overview BC wanted updated packaging for their decorating products. This was right before they supplied their updated logo. When food is involved, nutritional labels must be placed on the product. Role I led commercialization. Commercialization involved dielines, refining art, composition, color, typography, translations, quality, regulations, food safety, legal, UPCs, vendors, …
Signature Brands
Signature Brands Portfolio Overview SB wanted a fresh, modern, forward-thinking logo update that conveyed a family vibe with a perfectly imperfect aesthetic. We shaped the initials to form a mom and dad holding hands thus shaping a heart in the negative space. We opted for the company name to be diagonal to enhance “fun” and …
Square1
Square1 Portfolio Overview This should be obvious 🙂 Role I led and created the logo. Software
TacLan Connect
TacLan Connect Portfolio Overview A military grade encryption for government usage. This allows military operatives to use a secure connection in the field. Role I led and created the logo. Software